Mark Griffin

O2 wanted to raise awareness of their brand during the rugby world cup as sponsors of the England rugby team by engaging with England fans. We wanted our audience to experience what it's like to be on a rugby pitch and came up with the idea of staring at your opponent as you would before a scrum: first person to back down loses! In the game, we challenge our users to stare out 3 of the England rugby players. I used a webcam on the users machine to see whether they blinked. This proved a real challenge as I had to ensure it worked with all the different lighting conditions and different skin tones.

We gained a lot of press coverage in the national papers as well as winning numerous awards.

As Christmas is often known as a time for parties and drinking, we wanted to assure our clients that during the festive period we would still be working hard in the office. The idea was to allow clients to punish any of our staff who turned up late to work by firing at them with a snow cannon. This campaign took a lot of planning as it required linking to real life pieces of equipment and meant working closely with all team members to ensure everything was working at each stage from the cannon to the video recorder to the server etc. It involved extra complexities about how best to execute the idea. This was an agency campaign aimed at our clients, so we had tight turnaround times and a small budget.

D&AD New Blood is a showcase for the best in young creative talent. We were tasked with creating a microsite for 2008?s event. Included in the design was a clock which I recreated in papervision along with using dynamic textures to constantly display the countdown to the event itself. The project was created in such a way that while building I was able to create different methods of displaying the information while using the same code base. This allowed me to experiment with effects before arriving at the final design.

The Blueroom is a customer loyalty site I created for O2. It has many uses from telling users what O2 sponsored events are happening to informing customers about competitions or special deals they can take advantage off. The Blueroom site is very large and is actually lots of small sites under one umbrella where content is updated at different times. When I joined, the sites were managed separately but I created classes and components that meant it was easier for designers and producers to manage the various sections of the Blueroom.

Brand building campaign acting as a teaser for the MINI launch. The idea was to bring the MINI adventure alive online with an Alice In Wonderland concept of ?follow the white rabbit?. Users were taken on an unexpected journey to a series of weird and wonderful websites.

The executions were created using 3D Flash animation and CGI. The user was taken on 1 of 3 possible journeys; each selected randomly - the user never went on the same journey twice. The ad clearly stated "This is not the way to the MINI website" and at the end of the journey the user was left with nowhere to go, encouraging them to go on another journey.

Behaviour changing campaign aimed at 11-14 year olds warning of the dangers of sharing their personal details online. This was one of the later Child Protection on the Internet campaigns I worked on, where I created 2 executions that were able to 'talk' to each other. The smiley character was able to move from the door (in the sky) to the window (in the MPU) as if he was moving behind the page. This was one of the first talking banners of its kind when the campaign was launched in January 2006. The 'at home' execution received a Silver Cannes Cyber Lion.

I also developed the Mission Impostor game where a user controlled a group of characters trying to discover who your friends were.

Avis Europe wanted to drive sales through increased customer loyalty without focussing on price as the primary driver. The secondary objective was to drive the number of subscribers to the Avis Europe email database. The proposition was to provide a free personalised 'Soundtrack to your holiday' CD for those who booked a car online. Customers were directed to a CD microsite and depending on their answers to the quiz a personalised CD was delivered to their door. I created the microsite, splash pages, emails and newsletters. The second promotion gave every Avis consumer a chance to win an iPod shuffle when they signed up to the monthly newsletter. These promotions ran across 14 countries and 17 languages.

I'm extremely proud of this campaign and won Best Digital Direct Campaign at the Revolution Awards.

Behaviour changing campaign aimed at 11-18 year olds. I have worked on many FRANK projects, involved from brainstorming to delivery of the final executions. The key with this audience is to be as interactive and engaging as possible. One example of this is Drug and Drop which is an overlay that allowed the drug contents of the banner to be dragged onto a teenager in the skyscraper. Depending on which drug had been dragged over, an animation would play showing the effects of the drug on the teenager.

I also created the games Spaced Invaders and Dope Dash based on 2 winning ideas from children. We ran a competition inviting children to come up with ideas for a FRANK game. We invited the winning children into the office where I talked to them about how we made the games and to get their thoughts on them.