Talk to FRANK

Posted on May 1st, 2004

Behaviour changing campaign aimed at 11-18 year olds. I have worked on many FRANK projects, involved from brainstorming to delivery of the final executions. The key with this audience is to be as interactive and engaging as possible. One example of this is Drug and Drop which is an overlay that allowed the drug contents of the banner to be dragged onto a teenager in the skyscraper. Depending on which drug had been dragged over, an animation would play showing the effects of the drug on the teenager.

I also created the games Spaced Invaders and Dope Dash based on 2 winning ideas from children. We ran a competition inviting children to come up with ideas for a FRANK game. We invited the winning children into the office where I talked to them about how we made the games and to get their thoughts on them.

Child Protection

Posted on September 1st, 2003

Behaviour changing campaign aimed at 11-14 year olds warning of the dangers of sharing their personal details online. This was one of the later Child Protection on the Internet campaigns I worked on, where I created 2 executions that were able to ‘talk’ to each other. The smiley character was able to move from the door (in the sky) to the window (in the MPU) as if he was moving behind the page. This was one of the first talking banners of its kind when the campaign was launched in January 2006. The ‘at home’ execution received a Silver Cannes Cyber Lion.

I also developed the Mission Impostor game where a user controlled a group of characters trying to discover who your friends were.